EXPERIENCE:

 • Maple Leaf Sports & Entertainment | MLSE — SPORT PERFORMANCE LAB
Lead Designer | Head of Design
June 2021 - Present
Toronto 

• Sheridan Institute of Technology
Sessional Instructor - Digital Product Design Program
January 2021 - January 2023
Toronto

 • Credit Sesame | STACK Fintech Inc.
Sr. Product Designer
September 2020 - June 2021
Toronto

• RBC | Royal Bank of Canada 
Sr. Product Designer / Visual Designer / Design Consultant
May 2018 - January 2020
Toronto

• RBC | Royal Bank of Canada 
Sr. UX Motion Designer / Visual Design Consultant
October 2017 - April 2018
Toronto

• CONTENDER Studio.
Founder | Creative Director
2018 - Present
Toronto

• JSNJAY DESIGN INC.
Managing Director | Creative Director
2009 - Present
Toronto

• Intuit | Intuit Canada 
Sr. Visual Designer | Design Consultant
October 2016 - September 2017
Toronto

• CBC | Canadian Broadcasting Corporation 
Art Director
February 2016 - October 2016
Toronto

• Nurun Toronto | Publicis Groupe WorldWide, North America
Senior Designer
October 2015 - December 2015
Toronto

• Cineplex Digital Networks
Designer - Motion Designer
October 2010 - October 2013
Toronto

• Ogilvy | OgilvyOne
Interactive Art Director
June 2010 - September 2010
Toronto

• Technicolor Creative Services | Studio 49
Motion Design Intern
Summer 2009
Toronto

HIGHLIGHTS:

• 15+ years of award-winning art direction and design experience across diverse industries.
• Establishing design principles, pillars, direction, & strategy for organizations.
• Facilitate UX research, prioritization, design workshops, & design sprints to drive collaboration & innovation.
• Versatile designer experienced in art direction, branding, strategy, product, and sports data design.
• Proficient in communicating complex data-driven concepts through visual and interaction design.
• Extensive experience with SMB and large multinational companies.
• Select clients include AMEX, Intuit, Coca­-Cola, CBC, McDonald's, MLSE, NBA, RBC, Tim Hortons, Toronto Maple Leafs, and Toronto Raptors.
• Proven track record in social media integration, contributing to over 1 Billion impressions for Intuit.
• Expertise in product design, with a teaching role at Sheridan College’s Digital Product Design program.
• Designed OVO Athletic Centre’s War Room, featuring digital depth charts of the NBA league landscape
• NBA Inclusion Leadership Award Winner for mentoring in design during Raptors Inaugural Hackathon.

EDUCATION:

• Ryerson University
Strategic Marketing - Sports Marketing | Continuing Education (Part-time)
Jan 2013 - Jan 2014

• York University / Sheridan College Joint Program in Design
Bachelor of Design with Honours graduate
2006 - 2010

SERVICES:
• Design & Art Direction
• Brand Strategy / Consulting
• Product Design
• Building Design Systems - Product
• Identity / Logo Design / Branding
• Responsive Design
• Sports Marketing & Data Design
• Apparel Design